![]() Knowledge is power! To accurately portray your customers’ journey, you must gather high-quality information about the positive and negative experiences customers have with your organization. ![]() Leverage information from your ATS, web analytics, billing system, client database, reviews and customer/candidate satisfaction surveys to begin identifying how, why, when and where customers engage with your company and brand. Are you struggling to recruit great candidates? Is your conversion rate for prospects lower than you’d like? Consider questions like these to choose which map to create first – and then replicate the process with the other audience once you’ve completed it.
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